CSR Strategy

CSR Strategy

CSR activity can no longer be an adhoc one off effort for any entity. It is about making a meaningful impact in the community as awareness about environment, human rights and social issues gain ground. CSR work that earlier stemmed from a philanthropic approach today needs to assess and address the impact of the company’s core activity on the people and environment in its entirety. Therefore, a more sustained and inclusive approach needs to be adopted in CSR activities.